We introduce the technique of polarization in the context of projective
incidence geometry. It is discussed how to obtain new incidence results by polarizing known theorems.
The approach leads to a selfdual theorem which contains as special cases both
Pascal’s and Brianchon’s theorem. As corollaries, we find generalizations of
both theorems. A similar technique, regularization, is used to find a generalization of
de La Hire’s fundamental theorem of polarity.



